Advertising Specialty Institute

Opportunity: Increase engagement among ASI's social media community and promote the ubiquity of promotional products. 

Strategy: Facilitate a month-long multichannel social media contest called #PromoInTheWild. 

Tactics: 

• Cross-promote campaign through web-exclusive content, podcasts, email marketing, and press releases.

• Create an editorial calendar with on-brand graphics and copy for Facebook, Instagram, LinkedIn and Twitter.

• Create campaign hashtags #PromoInTheWild to track audience participation.

Outcome: 

• Increased monthly engagement rate by 33% for July.

• Neal Award – Best Use of Social Media, Promo in the Wild.

• Hermes Creative Award – Gold, Promo in the Wild.

• Azbee Award – Silver, Promo in the Wild.