Green Thumb Industries, Inc.

Opportunity: Increase brand awareness, engagement, and cross-promotion for Green Thumb Industries' family of cannabis brands—RYTHM, Beboe, incredibles, Good Green, RISE Dispensary, and Dogwalkers—through strategic social media initiatives.

Strategy: Develop and execute a data-driven social media strategy to enhance visibility, foster community engagement, and drive brand growth across multiple platforms.

Tactics:

• Implement platform-specific content strategies to maximize impressions and engagement.

• Perform detailed 12-month audit to identify areas of opportunity and weakness in previous content strategy.

• Revise content pillars to focus on capitalizing on industry trends to maximize relevance, amplify each unique brand voice, and focus on on social-fist video content. 

• Leverage influencer partnerships and UGC campaigns to expand reach and authenticity.

• Optimize content performance through data analysis, A/B testing, and trend monitoring.

• Coordinate with creative, influencer, and community management teams to align messaging and branding.

• Develop engaging activations, including contests, giveaways, and cross-promotional initiatives.

Outcome:

• 227.40% increase in impressions (1.29 million+) in under 11 months

• 253.70% rise in engagements (nearly 50,000 interactions) in under 11 months

• 379.10% boost in video views (331,000+ views) in under 11 months