Mondo
Social Media Audit + Strategy: Mondo’s LinkedIn Company Page
Opportunity: Audit Mondo’s LinkedIn Company Page and revise the current social media strategy to build brand awareness, increase followers, and support lead-generation.
Strategy: Elevate brand visibility within untapped and established markets, cultivate an attentive audience by delivering informative and captivating content across diverse formats on Mondo's social media platforms, and bolster lead generation through strategic content utilization.
Tactics:
Conducted an extensive social media audit to evaluate strengths and areas of improvement for company pages.
Revamped company profiles following industry best practices for optimal visibility.
Produced an intricate 12-month content performance analysis and introduced new thematic content strategies aligned with overarching strategic marketing objectives.
Orchestrated a streamlined 90-day social media content calendar, collaborating closely with the design team to create assets for review 30 days ahead.
Formulated a weekly publishing regimen based on native analytics and A/B testing to pinpoint optimal posting times.
Executed daily community management initiatives to foster meaningful engagement within the target audience.
Expertly managed and resolved sensitive comments by partnering with public relations, corporate marketing, and training teams, thus safeguarding the organization's online reputation.
Outcome:
Over 20,000 new followers were added (33% increase).
Generated 212 form fills and ten qualified leads from organic social content, two leads converted, and contributed 9.8% ($34,000) toward total revenue for 2023.
Generated 1,049,691 impressions (up 27,000% from the previous year).
